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BTCC / BTCC Square / Global Cryptocurrency /
Starbucks’ Bearista Cup Craze Fails to Lift Stock as Competitors Move In

Starbucks’ Bearista Cup Craze Fails to Lift Stock as Competitors Move In

Author:
Global Cryptocurrency
Published:
2025-11-18 18:56:02
16
1
BTCCSquare news:

Starbucks' limited-edition Bearista cup sparked an unexpected holiday frenzy, with customers scrambling to secure the collectible item before supplies ran out. The viral product generated significant free publicity for the coffee chain, with reports of baristas even hoarding inventory for themselves.

Despite the marketing win, SBUX shares dipped fractionally in Tuesday trading as investors remained unimpressed. The bear-shaped tumbler's success attracted immediate competition, with Walmart launching a coffee-filled bear bottle and Aldi offering a budget alternative to capitalize on the hype.

|Square

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